Video: The 4 ways sound affects us | Julian Treasure

The 4 ways sound affects us

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices.

As chair of the Sound Agency, a firm that advises worldwide businesses – offices, retailers, hotels – on how to use sound, Julian Treasure studies sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.


TED Talks | Julian Treasure: The 4 ways sound affects us

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